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No Starch Press Logo

  1. Case Study: 01100010-01101001-01101100-01101100
  2. Operation: No Starch Press
  3. Objective: Match the premier publisher of technology books with the premier publishing technology
  4. Mission: Automatize, templatize, optimize, digitize

As the founder of the premier geek entertainment publishing company, No Starch Press, Bill Pollock found himself hacking his way through the jungle of outdated print and digital book production. Searching for a partner who read from the same codebook, he found Happenstance agents already in his midst. After a quick confab with Agent 001, her team built a geek machine that streamlined No Starch's production pipeline. As the single source of XML workflow truth, Happenstance optimized templates, organized processes, automated imports, and digitized exports.